Now in early access

The infrastructure for selling leads

Capture, verify, qualify, and route leads to buyers — automatically. Built for lead gen buyers in any vertical.

Book a Call How It Works

30-minute call · No obligation · See it live with your data

The problem

Lead gen is a logistics problem disguised as a marketing one

You know how to generate leads. The hard part is everything after — verifying contacts, matching buyers by criteria, tracking order capacity, preventing duplicates, and delivering in real time. Most generators cobble this together with spreadsheets, Zapier chains, and manual emails. That breaks the moment you try to scale.

Capture & Verify

Questionnaires with phone verification and duplicate detection. No dev work needed.

Route & Distribute

Match leads to buyers by geography, service type, or any custom criteria.

Track & Scale

Real-time dashboard for pipeline, distributions, and buyer capacity.

How it works

Your entire lead operation in one platform

1

Build Your Funnel

Create questionnaires, landing pages, and campaigns for any niche. Embed forms or use the API.

2

Qualify Leads

Phone verification via GoodVerify, duplicate detection, and enrichment filter out junk before it reaches a buyer.

3

Route to Buyers

Match leads by criteria-based rules. Exclusive or multi-buyer — you control the distribution model.

4

Deliver & Track

Real-time delivery via email, SMS, or webhook. Order caps and auto-fulfillment keep the pipeline moving.

Built for lead gen

Everything a lead generation buyer needs

Whether you run home service leads, solar leads, insurance leads, or anything else — GoodLeads handles the infrastructure so you can focus on traffic and buyer relationships.

Multi-Campaign Support

Run campaigns across multiple verticals, geographies, and traffic sources from one account. Each campaign gets its own questionnaire, landing pages, and routing rules. Scale without spinning up new infrastructure.

Criteria-Based Routing

Define buyer matching rules by ZIP, service type, lead score, or any custom field. Leads route automatically — no manual sorting.

Order Management

Buyer orders with volume caps, criteria filters, and auto-fulfillment. When an order fills, leads flow to the next eligible buyer.

Duplicate Detection

Catch duplicates before they cost buyer trust. Configurable match fields and time windows keep data clean across campaigns.

API-First Architecture

Full REST API with OpenAPI docs

POST /api/v1/accounts/:slug/leads
{
  "first_name": "Sarah",
  "email":      "[email protected]",
  "service":   "solar_install"
}

Phone Verification

Powered by GoodVerify

Built-in SMS verification confirms every lead has a real, reachable phone number. Fewer returns, happier buyers.

Need verification without the full platform?

GoodVerify is our standalone verification API — drop it into any app or form to verify emails, phone numbers, and addresses. Simple API, no platform lock-in.

Learn More

Any vertical

Works for any lead generation niche

Home Services Solar & Energy Insurance Legal Real Estate Financial Services Education Your Niche

Stop duct-taping your lead operation

You didn't start a lead gen business to manage Zapier automations and Google Sheets.

The DIY stack

  • Spreadsheets and manual lead assignment
  • Zapier chains that break at 3am
  • No duplicate detection or verification
  • Can't track what went where or why

GoodLeads

  • Automatic criteria-based routing
  • Built-in phone verification via GoodVerify and dedup
  • Real-time delivery via email, SMS, or webhook
  • Full audit trail for every routing decision

Frequently asked questions

What kind of lead gen businesses is GoodLeads built for?
GoodLeads is built for buyers that generate leads and sell them to buyers — whether you're in home services, solar, insurance, legal, real estate, or any other vertical. If you capture leads from ads, SEO, or content and distribute them to paying buyers, this platform replaces the spreadsheets, Zapier chains, and manual work that hold you back.
Can I use my own landing pages and forms?
Yes. GoodLeads is API-first, so you can send leads from any source — your own landing pages, third-party form builders, or custom integrations. We also provide embeddable questionnaires and hosted landing pages if you want a turnkey solution.
How does lead routing work?
You create buyer buyers and orders with criteria-based rules — things like ZIP code ranges, service types, or any custom field. When a lead qualifies, the system matches it to eligible orders and distributes automatically. Run exclusive or multi-buyer distribution models.
How are leads delivered to buyers?
Leads are delivered in real time the moment they qualify and match a buyer's order. Delivery options include email, SMS, and webhook integrations so you can push leads directly into your buyer's CRM.
How much does GoodLeads cost?
We're in early access and working closely with founding customers to shape pricing. Book a call and we'll walk you through the platform live with your data.

Ready to scale your lead gen business?

See how GoodLeads can replace your spreadsheets and manual routing with a purpose-built lead distribution platform.

Book Your Call

30-minute call · No obligation · See it live with your data