The platform for managing lead relationships
From first capture through conversion — GoodLeads manages the entire lead lifecycle. Verify, route, engage, and track every lead relationship in one platform.
30-minute call · No obligation · See it live with your data
The problem
Leads go cold because there’s no system managing the relationship
A CRM manages customers you already have. But what about the moment before — when a lead first raises their hand through conversion? Most teams have no system for that. Leads sit in a database, go uncontacted for hours, and convert at a fraction of their potential. GoodLeads is the LRM layer that manages every lead relationship from first touch to closed deal.
Capture & Qualify
Questionnaires, call tracking, and landing pages with built-in verification, consent, and dedup.
Route & Engage
Instant routing paired with a power dialer, SMS campaigns, and real-time push notifications.
Track & Convert
Outcome tracking, buyer feedback, credit management, and conversion analytics across every campaign.
How it works
The complete lead relationship lifecycle
Capture
Collect leads through funnels, inbound calls, or landing pages. Embed forms or push leads via the API from any source.
Qualify
Verify contact info via GoodVerify, collect TCPA consent, and deduplicate before any lead touches a buyer.
Route & Engage
Match leads to buyers by criteria, then immediately engage with a browser-based power dialer, SMS drips, and push alerts.
Track & Optimize
Log call outcomes, collect buyer feedback, manage credits, and use conversion data to improve every step of the funnel.
Speed to Lead
Help your buyers crush the competition with speed
The first buyer to contact a lead wins the deal — studies show response times under 5 minutes increase conversion by 400%. GoodLeads gives your buyers every tool they need to be first, and the analytics to prove it’s working.
From qualified to contacted in seconds
The GoodLeads speed advantage
Lead routed to buyer
Push notification sent
Pre-call SMS fires
Dial from browser
Engagement Tools
Power Dialer
Browser-based calling with queue management, recording, transcription, and pre-call SMS warm-up.
SMS Drip Campaigns
Automated multi-step sequences with merge fields, scheduling, and frequency caps to stay compliant.
Real-Time Push Notifications
Instant browser and mobile alerts the moment a lead routes. Buyers never miss a fresh lead again.
Call Tracking Numbers
Dedicated tracking numbers per campaign with inbound routing, reputation monitoring, and pool rotation.
Conversations Inbox
Unified inbox for all lead communications — calls, SMS, and chat in one view per buyer.
Tracking & Analytics
Speed-to-Lead Metrics
Track time from qualification to first contact for every lead. Identify slow buyers and optimize response times.
Funnel Conversion Analytics
Step-by-step funnel drop-off rates per questionnaire and campaign. See where leads abandon and fix it.
Outcome Tracking
Buyer feedback on every lead — contacted, quoted, won, lost. Measure actual ROI per campaign and source.
Call Recording & Transcription
Every call recorded and transcribed automatically. Search transcripts, review quality, and coach buyers.
Campaign Performance Dashboards
Real-time dashboards with distribution rates, buyer capacity, cost-per-lead, and revenue attribution.
Alerting & Monitoring
Configurable alerts for anomalies — drops in volume, buyer capacity issues, or number reputation degradation.
Built for LRM
Every tool for the full lead lifecycle
GoodLeads replaces the patchwork of dialers, SMS tools, compliance spreadsheets, and routing scripts with a single LRM platform purpose-built for lead generation businesses.
Power Dialer
Browser-based calling with queue management, call recording, and transcription. Send a pre-call SMS before the agent dials so leads pick up — not voicemail. Speed-to-lead built into the platform, not bolted on.
Call Tracking
Inbound and outbound tracking numbers with full call logs and number reputation monitoring. Know exactly which campaigns drive calls.
SMS Engagement
Drip campaigns, message templates, and frequency caps keep buyers engaged without burning out leads. Compliant by default.
Real-Time Notifications
Push notifications and an engagement timeline so buyers never miss a lead. Instant alerts the moment a qualified lead routes to their queue.
TCPA Compliance
Consent collection, certificates & audit trails
Buyer Portal
Self-service for every buyer
A conversations inbox, lead feedback, and credit management — all in a branded portal your buyers log into directly.
Questionnaire Funnels
A visual no-code editor for multi-step questionnaires with conditional logic, A/B testing, and a draft/active/archived lifecycle. Hidden inputs carry UTM data through every step — so you always know which ad drove the conversion.
Landing Pages
Branded pages with custom slugs, configurable fonts, colors, and branding per site. Multiple sites per account for different verticals.
Campaign Management
Organize leads by campaign with per-campaign questionnaires, landing pages, call intake routing, and analytics. Multi-vertical from a single account.
Lead Distribution
Criteria-based matching engine with credit-based ordering, quantity caps, daily limits, and assignment TTL. Row-level locking prevents over-distribution at scale — exclusive or shared models supported out of the box.
Call Recording & Transcription
Automatic recording of inbound and outbound calls, AI transcription with speaker ID, and searchable history playable from the admin or buyer portal.
Analytics & Monitoring
Funnel conversion analytics, ad tracking, session recording, OpenTelemetry metrics export, and configurable alerting — all in one platform.
Power Dialer
Call every lead at peak intent — right from the browser
Speed-to-lead is the single biggest driver of contact rates. GoodLeads gives buyers a browser-based WebRTC dialer that works without installing anything, backed by a managed queue that surfaces the highest-priority leads first. A pre-call SMS warms the lead before the phone rings so buyers spend time talking, not leaving voicemails.
- Browser-based WebRTC calling — no software to install
- Priority-ordered call queue with frequency caps to prevent over-calling
- Pre-call SMS sent automatically before the agent dials
- Call recording with automatic AI transcription
- Disposition tracking logged to the lead timeline after every call
Sarah M.
Denver, CO · HVAC Install
Queue
HVAC Summer Campaign · 24 calls this week
Roofing — Google Ads · 11 calls this week
Solar Intake — Facebook · 0 calls this week
35
Calls
4:12
Avg Duration
91%
Reputation
Call Tracking
Know exactly which campaigns are driving inbound calls
Dedicated tracking numbers per campaign and buyer give you full attribution visibility across every inbound call. Real-time monitoring shows which lines are active and which calls are in progress, while number reputation scoring ensures your outbound calls actually get answered.
- Dedicated tracking numbers per campaign or buyer
- Inbound call routing through configurable call flows
- Real-time active call monitoring and call logs with duration and outcome
- Number reputation scoring to protect deliverability
- Pool management for number rotation across campaigns
SMS Engagement
Keep leads warm between touchpoints with automated SMS drips
Multi-step drip campaigns with scheduled delivery ensure buyers stay top-of-mind without manual effort. Customizable templates with merge fields make every message feel personal, while outbound frequency caps keep engagement compliant and inbox reputation intact.
- Multi-step drip campaigns with configurable scheduling
- Message templates with merge fields (first name, service type, etc.)
- Outbound frequency caps for TCPA compliance
- Two-way conversation support via buyer portal inbox
- Per-buyer template management and campaign assignment
Hi Marcus! This is Denver Roofing. We got your request — are you free for a quick call today?
9:02 AM
Yes, after 2pm works great
9:18 AM
Perfect — we'll call you at 2:30. In the meantime here's what to expect: [link]
9:19 AM · Auto
Sounds good, thanks!
9:21 AM
New lead routed to you
Sarah M. — HVAC Install · Denver, CO
Just now
Lead contacted
James T. marked as Contacted
4 min ago
SMS reply received
Dana R. replied to your drip message
12 min ago
Call completed
Carlos M. — 6:22 duration
1 hr ago
Real-Time Notifications
Never miss a lead with instant alerts across every channel
The moment a qualified lead routes to a buyer, they know about it. Push notifications reach buyers on browser and mobile, while an in-app engagement timeline shows every interaction with a lead in chronological order — calls, SMS replies, dispositions, and credit events all in one view.
- Push notifications via browser and mobile
- Engagement timeline showing all lead interactions in order
- Instant alerts when leads qualify and route to a buyer's queue
- Configurable notification preferences per buyer
- In-app notification inbox with read/unread state
TCPA Compliance
Consent collection and audit trails built into the platform
TCPA compliance is not an add-on in GoodLeads — it is built into the lead capture flow. Every lead carries a tamper-evident consent certificate with IP address, timestamp, session ID, and the exact consent language the lead saw. Session recordings give you irrefutable proof of the consent interaction if you ever need it.
- Consent collection at point of capture with configurable language
- Tamper-evident certificates with IP, timestamp, and session proof
- Session recording capture stored per lead for audit trails
- Consent revocation API for honoring opt-outs immediately
- Full audit log of every compliance-relevant action across the platform
Consent Certificate
Tamper-evident · Issued 2026-04-20
“I agree to be contacted by licensed contractors regarding my service request via phone, SMS, or email.”
Your Dashboard
Denver Roofing Co.14
New Leads
$420
Credits
3
Won
Recent Leads
Sarah M.
HVAC Install · Denver
James T.
Roofing · Aurora
Dana R.
Solar Quote · Lakewood
Buyer Portal
Give every buyer a self-service portal they actually want to use
Each buyer gets their own branded portal to manage leads, conversations, and orders without touching the main admin. The conversations inbox surfaces all lead communications in one place, while credit management and order configuration give buyers control over their own spend and matching criteria.
- Self-service branded portal per buyer
- Conversations inbox for all lead communications
- Lead feedback tracking (contacted, quoted, won, lost)
- Credit balance visibility and purchase management
- User management with role-based access and order configuration
Questionnaire Funnels
Build high-converting lead funnels without writing a line of code
The visual no-code editor lets you build multi-step questionnaires with conditional logic that adapts to each respondent's answers. Built-in A/B testing with Bayesian statistical analysis tells you which variant actually converts better, and hidden inputs automatically carry UTM parameters through every step so ad attribution is always accurate.
- Visual no-code editor for multi-step questionnaires
- Conditional logic to show or hide questions based on answers
- A/B testing with traffic splitting and Bayesian stats
- Draft/active/archived lifecycle for safe iteration
- Hidden inputs for UTM and campaign tracking, plus built-in phone verification
What type of service do you need?
Variant A · 54% conversion rate
Free AC Tune-Up — Summer Special
Licensed, insured · Same-day appointments available
500+
Reviews
4.9 ★
Rating
15 yr
Experience
Landing Pages
Branded capture pages that match your buyers’ identities
Publish branded landing pages with custom slugs, configurable fonts, colors, and logos — no separate page builder required. Each site can be tied to a specific campaign and questionnaire funnel, giving you end-to-end control from ad click through lead submission without leaving the platform.
- Branded pages with custom slugs and domains
- Configurable fonts, colors, and branding per site
- Multiple sites per account for different verticals or buyers
- Landing pages tied to specific campaigns for accurate attribution
- Embeddable on custom domains via iframe or hosted directly
Campaign Management
Run multiple verticals from a single account, fully segmented
Campaigns give you the organizational layer to run HVAC, roofing, and solar simultaneously without leads bleeding between verticals. Each campaign has its own questionnaire, landing page, call intake routing, and analytics so you can optimize each business independently while managing everything from one admin view.
- Organize leads by campaign with clean segmentation
- Per-campaign questionnaire and landing page assignment
- Call intake routing configured per campaign
- Campaign-level analytics and performance reporting
- Multi-vertical support from a single account and admin
Qualified Lead
ZIP 80203 · HVAC Install
Matching Engine
ZIP · service type · credits · caps
Buyer A
Matched
2 credits
Buyer B
Matched
2 credits
Buyer C
Cap reached
Skipped
Assignment TTL: 48 hours · Shared model
Lead Distribution
Route every lead to the right buyers instantly, at scale
The criteria-based matching engine evaluates ZIP code, service type, and any custom lead data fields against each buyer's order configuration in real time. Row-level locking prevents concurrent over-distribution so quantity caps and daily limits are always respected, even under high volume.
- Criteria-based matching on ZIP, service type, and custom fields
- Credit-based ordering with Stripe-powered purchases
- Quantity caps and daily limits per buyer order
- Assignment TTL with automatic expiration and re-routing
- Exclusive or shared distribution models supported
Call Recording & Transcription
Every call recorded, transcribed, and searchable in seconds
All inbound and outbound calls are recorded automatically and processed through AI transcription with speaker identification. Recordings are immediately playable from the admin panel or buyer portal, and the full searchable transcript history means you can find any conversation by keyword without scrubbing through audio.
- Automatic recording of all inbound and outbound calls
- AI-powered transcription with speaker identification
- Searchable transcript history across all calls
- Recording playback in admin and buyer portal
- Compliance-safe storage with retention policies and export capability
Sarah M. — HVAC Inquiry
Apr 20, 2026 · 6:22 duration
Transcript
$3.21
Cost / Lead
+14%
vs Last Month
2
Alerts Active
Analytics & Monitoring
See exactly where leads are lost and fix it fast
Funnel conversion analytics show step-by-step drop-off rates so you know exactly where to optimize. Campaign performance dashboards track cost per lead and contact rates across every traffic source, while OpenTelemetry metrics export and configurable alerting give your engineering team full observability into platform health.
- Funnel conversion analytics per questionnaire with step-level drop-off
- Campaign performance dashboards with cost-per-lead tracking
- Ad tracking integration with PostHog and Google Analytics
- Session recording for UX analysis and TCPA compliance
- OpenTelemetry metrics export and configurable alerting rules
Need verification without the full platform?
GoodVerify is our standalone verification API — drop it into any app or form to verify emails, phone numbers, and addresses. Simple API, no platform lock-in.
Any vertical
Works for any lead generation niche
Your CRM wasn’t built for leads
CRMs manage customers you already have. LRM manages the relationship before they become one.
Traditional CRM
- Leads sit in a database with no speed-to-lead
- Manual follow-up and no dialer built in
- No TCPA compliance or consent tracking
- No visibility into lead distribution or outcomes
GoodLeads LRM
- Instant routing and engagement the moment a lead qualifies
- Built-in power dialer with pre-call SMS and transcription
- Automated TCPA consent, certificates, and audit trails via GoodVerify
- Full lifecycle tracking from capture through conversion
Frequently asked questions
Ready to manage the full lead lifecycle?
See how GoodLeads replaces your CRM workarounds with a purpose-built LRM — from first capture through conversion.
30-minute call · No obligation · See it live with your data